# First Deposit Bonus

The phrase **"First Deposit Bonus"**  refers to the first time a new client or player registers with an online casino, sportsbook, or other gaming site and makes their first real money deposit. This critical phase represents the transformation of a potential prospect into an active player who engages in real play by paying their account. Monitoring the rate enables operators to assess the efficacy of their promotional initiatives to acquire and incentivize new players. Understanding this number allows operators to fine-tune their tactics and optimize their marketing campaigns to attract and keep more paying customers.

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